That sounds interesting, do tell!
Instead of just talking about exceeding expectations we try to apply it to our work every day. We define expectations by asking the customer and then we try to exceed it.
Do we succeed every time? No, but when we do, the counter projected on the wall goes up by one. This means happy clients and highly motivated employees. That's why.
HOW WE LOOK AT PROJECTS
THE 5R MODEL IS HOW WE DO IT
The model is intended as a guideline for designing digital campaigns. It aims at increasing user activity and customer loyalty over time.
1. Recruitment
Recruitment activities from off- and online sources attract visitors to the campaign.
2. Registration
Registration (permission) is obtained and the user commits to the campaign.
3. Retention
The user is Retained by a personalized campaign, giving incentives and sending out reminders.
4. Relation
The user is encouraged to spread the campaign via Relation features such as social media integrations.
5. Reward
The Reward serves as the implicit or explicit incentive for the visitor driving his or her involvement.
